Student loan season most always runs at the beginning of the year. All colleges and universities have firm deadlines for financial aid applications. Be ready and early in filling out your FAFSA (Free Application for Federal Student Aid). Both parents and students need their W2 forms as early as possible in January. If you can't get your W2 early, then come up with a really good estimate of what you think it'll be.
You want to be at the head of the queue if you want the best shot especially at the scholarships and grants. Each school has there own deadline. It's not uniform across the country. If you miss the deadline, you'll be stuck looking for private loans which have higher interest rates. This is one piece of student loan advice you had better heed to.